Stop Information OVERLOAD and Impulse Buying

Hello Folks

In this post I wish to talk to you about 2 topics, information overload and impulse buying.

First let us tackle information overload.

When you first began selling ebooks my guess is you never realised just how many mailing lists you would sign up to and in turn just how many emails would be flying into your email account every single day.

It’s time for you to unsubscribe from the mailing lists that you don’t find useful, or worse still…don’t even open just hit delete!

I want you to begin to truly focus your attentions on making a success of your ebook business be it from a website or from ebay, so I want you to free up as much time as you possibly can!

If you are receiving too many emails, you end up with an information overload, which in turn distracts your attention from your main goals.

How many times have you received an email about let’s say making $$$$$$ from Adsense Templates, now really you are not that interested in Adsense Templates until you read that email. You click the link, read the sales page, buy the product, then more likely these cash converting adsense templates collect dust on your pc.

Receiving emails are like a chain reaction that takes you on a journey of wasting precious time!

These emails are designed to draw you in and most of the time the email fulfils it’s purpose and your precious time has been diverted away from what is really important to making a success online, selling ebooks.

I myself receive hundreds of emails every single day, and I decided enough was enough. I unsubscribed from the emails or newsletters that are not totally relevant to the goals I want to achive online.

The result was really amazing, I have freed up so much time to concentrate on the things most important to my ebook selling business.

Now I am NOT saying log in to your email account right now and unsubscribe from every single mailing list you are on, I want you to look carefully at each email you receive starting from today.

I also want you to be more careful of what you sign up for, I will go into this in more detail when I discuss impulse buying, but for now I would just like you to delay the process of signing up to any new lists or newsletters.

Now I only want you to delay your decision for a few days, ideally you should set up a “new favourites” folder on your internet browser, call the new folder something like “might join”.

So each time you visit a page that requires you fill in your name and email to receive further information or a free product etc etc add that page to your favourites, under your new folder “might join” or whatever you called it, then close the page down.

Now leave it for a few days, then click back into the folder “might join” and view the page(s) inside.

Look at each page again and decide if you really want to subscribe, more often than not you WILL NOT sign up and you will have prevented yourself from receiving many many MANY emails!

This ties in with Impulse Buying.

I want you to do the same process as above and create another new folder in your favourites menu, this time you could call it “might buy”.

And each time you are offered a new product / membership for sale, simply add the sales page to your favourites folder called “might buy”.

Now in a few days time, go back to that folder and view the sales pages again.

Again you will find that more often than not you WILL NOT buy the product, and save yourself lots of money that you may have otherwise spent on a product you did not want or need.

Every single time you are sent an offer or product I want you to use this process, remember sales pages are very powerful and they rely on impulse buying, if you can remove the ”impulse” thoughts about the offer, you can reduce the amount of money you waste.

Each time you are now sent any type of offer I want you to ask yourself, will this product help my business?

If the answer is no, then obviously don’t buy it!

If the answer is yes, add it to the “might buy” folder and look at it a few days later.

None of us have an unlimited supply of funds, we have all signed up for products we didn’t need, or bought ebooks that we have never even read, in fact I have even been known to buy ebooks I already had copies of!

It’s time to get tough with yourself!

If a product or newsletter is not going to help your business, don’t buy and don’t sign up.

I am honestly amazed at the amount of free time I have now that I have started to “monitor” everything I buy and sign up for, and you can free up a whole lot of time for yourself too!

You will have more time to concentrate on what is important to making your business successful AND you will no longer be wasting money on products you don’t need.

This is also a good process for you to see what actually makes you sign up and buy, take note of what EXACTLY sways you into signing up or what content makes you reach for your credit card, and then try and implement the same process or content in your own sales pages or ebook descriptions etc etc.

What I have personally done is created a new folder on my pc called “swipe pages”, each time I visit a really great sign up page or sales page I simply save a copy of the page in my “swipe pages” folder.

Then when I come to designing my own sales pages / sign up pages I take a quick look at my “swipe pages” folder and see if I can use similar content and methods on my pages, I must add NEVER COPY someones entire ideas or you may get in trouble! 

Try all the processes above, you will find them very helpful.

So I hope you now begin to monitor everything you do after reading this post and save yourself some time and money!

To your continued success

Sally Neill.

ps. If you want a free download of Aurelius Tjin’s Headline Swipe file, visit the free download page on this blog by clicking here

 

 

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1 Comment so far

  1. M.J. on June 21st, 2007

    Sally, I always enjoy your writings. I look forward to your articles and e-mails. Thanks for sharing.

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